This is for you if you’re a creator. Short form, long form, doesn’t matter. This is a craft you want to improve on because you see ambitious launch videos on X and you know you can do better. You see opportunity in sharing the latest. This is not about ads. This is about taste, timing, and iteration.
Distribution is just as important as product. You’ll be building in public alongside all of the fellows. Storytelling is baked into the product cycle.
You should already be dangerous on at least one platform. You’ve run an account past 5,000 followers, you know how to cut video quickly, and you have a sense for what lands.
Over 100 days you’ll operate real distribution engines. You’ll post aggressively on X and LinkedIn, create short-form video directly from your phone, live in replies, cross-post with intent, run live conversations, and turn long-form moments into dozens of clips. You’ll plan and execute multi-week campaigns around products you’re developing with your squad, then study what actually moved the needle.
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